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Tips on how to empower the agent as a progress seeker


Insurance agents play a key role in the insurance business. Integration of four dimensions – partner, growth seeker, Employee and entrepreneurs-They offer a personalized experience for customers and look forward to expanding the business into new markets. In North America, Accenture Research found that investing in customer experience and sales Innovations offer the highest return on investment. Therefore we recommend Insurers focus on investing in iinnovations that activate Agents do their best over the entire customer journey.

In our last post We looked at the types of innovation investments insurers can make authorize Agents as partner. This week we’re going to look at how insurers can do that support Agents as Growth seekers.

What does it mean for an agent to be a growth seeker?

Insurance agents often do not have formal agent training. There is no university course, no formal universal curriculum, and no consolidated method. Despite all of this, it is a profoundly human profession that requires it constant and consistent personally and professionally Development and improvement.

Agentsas growth seekers, are expected to stay informed of the latest information Product and coverage Updates during cultivation their own Growth within the company values. K.Eye aspects from the Growth seeker include their ability to draw on Career path if no formal structure existsto learn from their mistakes and too increase their expertise.

As growth seekers, what do agents need to be successful?

Primarily, growth-oriented means need the flexibility to define their personal growth path at work, the time and a safe zone Adaptation to new digital tools, especially if they are not theret technology– –understand and Tools to share your personal knowledge and sight with the community and with other agents.

According to a HubSpot selected sIn a 2017 survey, 50 percent of salespeople asked their colleagues and their network for tips on how to improve. This is a wealth of added value for insurers who are willing to recognize the expertise already present in the agent team and find ways forward Help they share it.

Where digital innovations can empower agents as growth seekers

W.We recommend insurers Consider digital innovations for growth-oriented agents in the following Areas::

  • Increase digital adoption faster to take advantage of business opportunities.
  • Offer new carpenters a flexible growth path based on their strengths to accelerate onboarding.
  • Use agent performance metrics to motivate growth and suggest areas for improvement and growth.
  • Authorize Experts as mentors newer Agents.
  • Offer training and materials to make learning easier and better.

To make the most of the growth seeker dimension, insurers should give agents the means to do so Crossing borders, gaining and becoming more specialist knowledge on Source of influence for other agents within a Culture of sharing. As Daniel Pink said in his bookjourney, People are motivated when they have autonomy, mastery, and purpose. From our point of view, insurance agents are no different from others in this regard. When insurers give agents the tools to grow, whether they are imprisoned or independent agents, you will be drive their own performance as well as that of the insurer.

If you want to talk about how Accenture can help your business empower and empower agents through the COVID-19 pandemic and beyond, while getting the most out of your digital investment spend, don’t hesitate contact Jim directly.

T.To learn more about our research on digital innovations, read our report: Where is the amortization of digital innovations in the insurance industry?

Disclaimer: This content is for general informational purposes and is not to be used in lieu of consultation with our professional advisers.
Disclaimer: This document applies to trademarks owned by third parties. All such third party trademarks are the property of their respective owners. No sponsorship, endorsement, or approval of this content by the owners of such marks is intended, expressed or implied.
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