The lure of the open highway — and the open-air resort hall


Almost everyone recognizes that the mid-century-modern noun motel is a suitcase derived from two pre-existing words: motor (or motorist) and hotel. It turns out, however, that there is a more technically correct term for the accommodation format:

‘Exterior corridor hotel.’

According to a report in the New York Times, this is an art industry term for a market sector that is suddenly as hot as it may have been since its heyday in the 1950s and 1960s.

Motels are being rehabilitated and rediscovered physically and in popular imagination lately.

In places like Palm Springs, California and Austin, the capital of automotive-centric Texas, the trend was in full swing. Years before the outbreak of the corona pandemic.

Toilet sign at Texican Court.

MarketWatch / Tim Rostan

However, the latter seems to have shifted the trend towards overdrive. When the wanderlust returned, many found the idea of ​​a road trip more appealing than a stressful and masked flight, not to mention the usual airport headache, and when it came time to book accommodation, many concluded that Corridor hotel, with the associated risk of virus exposure, was no longer as attractive as it was before the first few months of 2020.

The motel was “the perfect kind of hotel during the pandemic,” said Amar Lalvani, CEO of Austin hospitality company Bunkhouse, according to the Times story. In fact, he suggested, hotels with an exterior corridor rank next to Zoom ZM, + 0.79%,
Baking and cryptocurrencies as winners of the COVID era.

Bunkhouse, a division of the Standard International Group, is now looking to double its portfolio of largely renovated motel properties in the area to 16.

Continue reading: That changed in the travel business while you were stuck at home

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