Tesla’s Brandenburg manufacturing unit turns into pageant web site for ‘Giga-Fest’ By Reuters


© Reuters. FILE PHOTO: SpaceX founder and Tesla CEO Elon Musk watches as he visits the construction site of Tesla’s Gigafactory in Grünheide near Berlin on May 17, 2021. REUTERS / Michele Tantussi


BERLIN (Reuters) – From flashing lights and roaring speakers to sprawling stages and a ferris wheel, the Tesla (NASDAQ 🙂 factory near Berlin has been transformed into a festival site for a one-day district festival hosted by CEO Elon on Saturday becomes musk.

The fair, which is expected to attract tens of thousands of visitors, with Brandenburgers being a priority, starts at 10am and bands and DJs will “keep the party going” until late at night, according to the official event website.

Musk hopes to get the green light in the coming weeks to start production at the site, which will peak at 500,000 battery electric vehicles (BEV) per year – more than double the German BEV production in 2020.

The company has also announced plans to add $ 5 billion in addition to the site.

While Tesla has repeatedly reminded critics that Germany as a location will bring its e-mobility goals significantly closer, some locals and environmental groups are dissatisfied with the American CEO’s disruptive approach, which they believe contradicts German business culture.

The final public concern hearing about the site ends on October 14th. The Ministry of the Environment then decides on rejection or approval. Brandenburg’s Minister of Economic Affairs puts the chances of approval at 95%.

Drone footage posted on Twitter (NYSE 🙂 in the 24 hours leading up to the show showed preparations were in full swing, with soundchecks of booming techno beats, light tests and festival tents set up next to rows of Tesla cars.

Tesla received approval from local authorities to have 9,000 people on site at a time, although pandemic-related restrictions limit large gatherings to 5,000 after Tesla came up with a plan to keep the COVID event safe, authorities said.

The participants were given a time window for a 1.5-hour factory tour and, according to the admission ticket, must prove a negative COVID test, vaccination or recovery.

“We invite you to discover our factory along our production lines. You will have the opportunity to see tons of raw metal melted, pressed and put together to build our Model Y, ”says the ticket.

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