Shift to solar, ski and suburbs provides Airbnb benefit over resorts By Reuters
© Reuters. FILE PHOTO: The Airbnb logo can be seen on a small mini pyramid under the glass pyramid of the Louvre in Paris
From Ankit Ajmera
(Reuters) – Airbnb’s quarterly results are likely to show that the pandemic helped the landlord entice vacationers away from big hotels during the global travel collapse of 2020.
Tired of months locked in their homes, travelers headed out and booked homes and cottages on Airbnb while avoiding downtown flights and hotels, analysts said.
Airbnb accounted for 18% of total U.S. housing revenue in 2020, up from 11.5% in 2019, according to data from hotel analytics provider STR and data company AirDNA for vacation rentals.
It outperformed the hospitality industry and online travel agencies like Expedia (NASDAQ 🙂 and Booking (NASDAQ :). Com thanks to the larger supply of rental homes for sun, ski and suburbs, analysts at Cowen & Co. said
(Graphic: Airbnb conquers a larger share of the US accommodation market during pandemics: https://graphics.reuters.com/AIRBNB-RESULTS/yxmpjxqdopr/chart.png)
For an interactive graphic, click here: https://tmsnrt.rs/3pPbQwH
In 2019, about 90% of Airbnb bookings were from vacation travel, compared to about 20-30% for large hotel chains, including Marriott and Hilton, who rely on business travel to grow their profits.
“Unfortunately, hotel operators don’t have as much to offer in places where people are willing to travel,” said Jamie Lane, vice president of research at AirDNA.
Lane said that with mass vaccinations later in the year, the proportion of alternative accommodation, including Airbnb, will decrease before growing further by 2-3% per year after normal travel patterns return.
(Graphic: Airbnb sales in the USA against top hotels: https://graphics.reuters.com/AIRBNB-RESULTS/gjnpwzkdbvw/chart.png)
For an interactive graphic, click here: https://tmsnrt.rs/3dPKvsd
* The San Francisco-based company is projected to report gross bookings of $ 23.10 billion in 2020, up from roughly $ 38 billion in the previous year. This emerges from the average estimate of 12 analysts after Refinitiv. Gross bookings will increase by 50% in 2021.
* The average analyst estimate of Airbnb’s net loss for the full year is $ 3.52 billion, larger than a loss of $ 674.3 million last year. Full year sales are expected to decrease 32% to $ 3.27 billion.
WALL STREET SENTIMENT
* Out of 34 brokers, 20 rated Airbnb shares as “hold”, 12 “buy” or higher, and two “sell” or lower
* Wall Street’s average 12-month price target for Airbnb is $ 156, roughly 22% below its last closing price of $ 200.20.
* The company’s shares have nearly tripled since it was listed in December
(Graphic: Airbnb shares have almost tripled since their debut: https://graphics.reuters.com/AIRBNB-RESULTS/jznpnoqrlvl/chart.png)
For an interactive graphic click here: https://tmsnrt.rs/3dG2lOd
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