McDonald’s China to provide away 188 NFTs on 31st anniversary
Fast food giant McDonald’s China released a set of 188 non-fungible tokens (NFT) on October 8th to celebrate its 31st birthday in the Chinese market. Under the “Big Mac Rubik’s Cube” brand, the NFTs will be distributed to employees and consumers as part of the giveaway.
The Big Mac Rubik’s Cube NFTs are based on the three-dimensional structure of the new office headquarters of McDonald’s China, which was inaugurated with the introduction of the NFTs.
The NFTs are based on Confluux’s public blockchain and are created in collaboration with Cocafe, a digital asset creation agency – to ensure that “every work is unique, indivisible and non-manipulable”.
. @ McDonalds brings out #bigmac Rubik’s Cube #NFT collectible on #CONFLUX as the ultimate example of East meets West. #nftcollector pic.twitter.com/nj4xWY0Ltu
– Conflux Network Official (@Conflux_Network) October 8, 2021
It’s also important to note that a majority stake in McDonald’s China is owned by CITIC Group, a state-owned investment company in the People’s Republic of China.
McDonald’s China did not immediately respond to Cointelegraph’s request for comment.
Related: Bitmain stops shipping Antminer crypto mining rigs to China
McDonald’s China’s move to launch NFTs appears to contradict the agency’s intention to ban all crypto operations entirely. More recently, the ban forced Bitmain, a manufacturer of crypto mining equipment, to stop shipping Antminer mining rigs to China.
Huobi, a crypto exchange from China, stopped registering new customers after the China ban and will close all stores by the end of the year. Despite China’s opposition, the global crypto ecosystem continues to grow steadily. A Cointelegraph report shows that Bitcoin (BTC) mining difficulties have fully recovered after Chinese miners migrated to safer jurisdictions.