Kroger confirms press launch on grocer accepting bitcoin money is faux By Reuters

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© Reuters. FILE PHOTO: The Kroger supermarket chain headquarters is shown in Cincinnati, Ohio, USA on June 28, 2018. REUTERS / Lisa Baertlein / File Photo

By Uday Sampath Kumar

(Reuters) – Kroger (NYSE 🙂 Co said Friday that a press release touting the acceptance of Bitcoin cash in its stores this holiday season is fraudulent, making it the second major retailer in recent weeks to do so got involved in a crypto hoax.

The publication appeared on Kroger’s investor relations page and was later deleted. The company said the page that is automatically updated will receive a direct feed from PR Newswire, which is where the fake publication appeared.

“A fraudulent press release was issued this morning claiming to be The Kroger Co which falsely claims the organization will begin to accept. This announcement was fraudulent and unfounded and should be ignored, “a company spokesman said in a statement sent via email.

PRN issued a recommendation to ignore the announcement. The press release distributor, who claims to be a “trusted source” for its accuracy on its website, did not respond to questions about how the bogus statement was posted on its service.

cash is a branch of Bitcoin’s underlying software code that was founded in 2017 and was an initiative of a small group of Bitcoin miners based in China.

Walmart (NYSE 🙂 Inc was exposed to a cryptocurrency hoax in September when a fake press release was published announcing a partnership between the world’s largest retailer and Litecoin. The news briefly pushed up the prices of the little-known cryptocurrency.

Despite a string of hoaxes, cryptocurrencies are gaining months from mainstream investors and companies like theater chain AMC Entertainment (NYSE 🙂 Holdings Inc.

Bitcoin prices turned slightly negative after Kroger said the publication was fake.

Kroger shares traded marginally lower in early trading.

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