Electrical automobile gross sales bounce to report 54% market share in Norway in 2020 however Tesla loses high spot
Electric car sales rose to a record 54% of all new car sales in Norway last year, but Tesla’s Model 3 lost its place as the country’s best-selling vehicle despite a late surge.
It is the first time that a country has sold more electric cars than gasoline, diesel and hybrid engines over a full year.
The Norwegian government plans to ban the sale of gasoline and diesel cars by 2025 and has been using incentives and tax breaks in recent years to encourage a boom in electric cars.
According to the Norwegian Roads Association (OFV) on Tuesday, battery electric vehicles (BEV) accounted for 54.3% of new car sales in 2020, up from 42% in 2019.
December was a rush month for car sales in the Nordic country – the best ever – as more than 20,000 new vehicles were registered. 66.7% of these were electric vehicles and 4,232 were Tesla Model 3s – more than 20% of all vehicle sales in the month.
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Tesla’s TSLA, + 0.95% popular mid-range model – the best-selling car in Norway in 2019 – fell to second place in 2020, losing to Volkswagen VOW, + 0.06% Audi e-tron with Volkswagen ID.3 on the third place.
After a record year for Tesla in Norway in 2019, the US company faced increased competition in 2020 as its competitors launched a range of electric cars while the COVID-19 pandemic also hurt sales.
It made a comeback in December, with Tesla selling 4,232 cars – 54% of its annual 7,770 cars. Reuters reported that the company will also launch its Model Y electric SUV in Norway later this year.