A strategic plan for getting the most effective Black Friday offers on-line


This article was reprinted with permission from NerdWallet.

Black Friday, which takes place on November 27th this year, has gone from being a frenzied one-day store event to a whole season of savings, with almost all offers available online. Shopping online seems like a hassle-free choice, especially during the pandemic. But your strategy – or the lack of one – can still improve or enhance your experience.

Follow these tips for a smoother online shopping experience on Black Friday.

Make a list

Smart Black Friday shopping starts with early planning. Make a budget so you know exactly how much you can afford for gifts – and maybe some goodies for yourself. Then you can get a list going.

Retailers typically post Black Friday ads in advance, often online, in their apps, in the mail, or via email. Browse the ads and select products in your price range. Signing up on the internet with your list makes it easier to focus on these items and resist other tempting offers.

Set a schedule

Don’t miss your opportunity to get the best deals. Find out when sales start, mark up your calendar, or set reminders. Offers usually start long before Black Friday, the day after Thanksgiving. It’s also worth noting that retailers’ online and in-store sales times don’t always match. For example, Walmart’s WMT sales will begin + 0.20% on Friday, November 27th at 12:00 PM Eastern Time online and in stores at 5:00 PM local time.

Certain offers within a larger online sale may not be put online until a certain point in time. While Amazon’s AMZN, -0.39% 2019 Black Friday Deals Week kicked off on November 22nd, shoppers had to wait until November 28th to get the discount on the third generation Echo Dot speaker.

Shop early

Since sales typically start days or weeks before Black Friday, you don’t have to wait to see significant savings. This year, Amazon’s Prime Day triggered vacation deals from rival retailers even earlier than usual in October.

Also read: How to create a home office on a budget

However, this is not the only reason to place orders early. An increase in online purchases and supply chain disruptions during the pandemic could lead to widespread delays in shipping. By shopping early, you can make sure your packages arrive on time for the holidays. Also, you have a better chance of buying hot ticket items before they sell out.

Create accounts on merchant websites

Set up online accounts with the retailers you want to visit. As soon as the sales day arrives, your payment and shipping information is already saved. This can help you speed up the ordering process and complete the transaction before an item is sold out.

Compare prices

Why are you risking paying more than you have to? Open a new browser window before completing your purchase. Do a quick google search, + 0.34% search for the item and check out the deals that are available at various retailers. Some shopping apps do this work for you. Don’t forget to add coupons, loyalty points or special offers – such as B. A bonus gift card with purchase – to be considered when determining where to get the best value.

Apply coupons

Some retailers offer coupons in addition to already low prices as an added incentive to shop. In the past, Macy’s M (-3.41%) and JCPenney JCP (-21.99%) included special promo codes in their Black Friday ads. Try browsing coupon websites or using a browser extension to find additional discounts on eligible items in your order.

Look for free or cheap shipping

Free shipping on minimum orders can also help you maximize Black Friday savings.

Continue reading: “Don’t Let COVID Fatigue Fool You”: How To Survive Winter If The Pandemic Rages On

Many retailers change their shipping policies during the holiday season and get competition racing. Macy’s is reducing the order minimum for free standard shipping from $ 99 to $ 25 by November 30th.

However, free or inexpensive shipping is not always a guarantee. Consider in-store pick up your order, if offered, which can often avoid shipping costs. Carefully review the business policy details as you weigh your options.

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Lauren Schwahn is a writer for Nerdwallet.

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