10 Causes You Spend So A lot on Amazon
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For Amazon regulars, it’s pretty hard to imagine what the coronavirus pandemic would have been like without the convenience of this huge online marketplace.
To get a picture of Amazon in American life, consider the following: More than 80% of American households are Amazon Prime members, says Scott Galloway, professor of marketing at NYU Stern School of Business. That, he tweeted, was “more than voted for in the 2016 elections, have a pet, go to church or decorate a Christmas tree.”
It is so easy to shop and buy from the giant retailer that it takes willpower and skill for users to avoid spending too much. Understanding some of Amazon’s ingenious marketing tactics also helps you make conscious decisions instead of automatically succumbing to a website’s subtle buy signals.
Let’s look at a few ways Amazon is making online shopping even more fascinating.
1. Amazon rewards credit cards
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Amazon is also involved in banking. The Amazon Rewards Visa Signature Card with no annual fee offers first-class cashback rewards: 5% for Prime members on purchases at Amazon and Whole Foods Market. (Non-members get 3% cashback, which is still no reason to sneeze.)
Outside of the Amazon ecosystem, get 2% cashback for spending at restaurants, gas stations, and drug stores. You also get 1% cashback on all other purchases.
Among other card advantages: no foreign transaction fees and a roadside shipping service.
Having a card this rewarding makes it easier to justify spending – especially on Amazon. However, there are ways to sweeten your Amazon savings without an Amazon credit card. For example, the Honey browser extension automatically compares the prices of different sellers on Amazon to ensure you are getting the best possible price for an item.
2. Amazon Prime
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The membership fee for Amazon Prime – USD 12.99 per month (USD 6.49 for students) or USD 119 per year – offers consumers a bundle of attractive services and ensures a steady flow of payments for the company.
Perhaps the most seductive features of Prime membership are free:
- Unlimited two-day shipping on all eligible items (Without Prime, shipping is generally free for orders over $ 25.)
- Prime Video, the streaming video service (Prime Video is purchased separately and costs $ 8.99 per month.)
Not that you have to join Prime to take advantage of such benefits. There are also many ways to stream popular videos for free. If you are resourceful you can find free shipping too. To learn more, see “15 Free Streaming Services You Can Watch At Home” and “8 Ways To Get Free Shipping For Online Purchases”.
3. Lightning Deals
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Other ways Amazon makes shopping immersive are with time-limited promotions like Lightning Deals. You can see these and other promotions on the Amazon Today’s Deals page or elsewhere on the website.
Each Lightning Deal price is available for a limited number of items and is for a limited time. A timer shows how long you need to make the purchase before your deal expires.
Limited time windows increase the intensity: hurry up! The clock is ticking! But do you know that this is a common trick for retailers, based on the scarcity principle, which we break down into “8 Ways to Stop Buying Things You Don’t Need”.
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When you see something that you want to buy later, you can save it to a list.
You can make numerous lists. Make one your shopping list. Make someone else’s wish list and share it with family or friends so they know exactly what you are hoping for on your birthday.
Lists are another clever amenity that makes us want to return to Amazon.
5. 1-click ordering
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One convenience that Amazon offers is speed. If you know what you want, you can buy it instantly with 1-click ordering from Amazon. This feature allows buyers to skip shopping cart processing and checkout. As Amazon explains:
“When you place your first order and enter a payment method and delivery address, the 1-click order is automatically activated. When you click “Buy Now with 1-Click” on a product page, your order will automatically be charged to the payment method and sent to the address assigned to your 1-click settings. “
You can even buy gifts this way: just check “This will be a gift” on the product page before hitting the 1-click button.
Ready to turn this feature off? For instructions, see the Amazon Change Your 1-Click Settings page.
6. Saved credit card information
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Speed and convenience are central to the Amazon experience. Even without an activated 1-click order, Amazon can save your credit card information so that you never have to enter it again.
For information on removing saved cards from your Amazon account, see the Manage Payment Methods page.
7. Mobile shopping app
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Other stores have mobile shopping apps as well. But, like with much else, Amazon ironed out the wrinkles. The mobile app makes finding and buying easy, fast and convenient.
With the Amazon app, you can discreetly find a purchase or window shopping almost anytime – at work, in line at the grocery store, or on the street.
8. Voice shopping
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Alexa is Amazon’s voice assistant, a form of voice activated artificial intelligence that is available on various Amazon devices such as Echo smart speakers.
Using just the sound of your voice, you can tell Alexa to do things like search the internet, manage your home’s smart devices, play music and movies, or do other tasks – including ordering groceries and shopping on Amazon.
You can ask Alexa to search Amazon for a product or find it in your order history. Alex will check the price and ask if you want to buy it.
9. Subscribe and get discounts
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If you buy a product that Amazon thinks you might need again, the website offers a small discount if you agree to automatic reorders of the product. In other words, you consent to Amazon automatically billing you for the item and shipping it to you on a regular basis without consulting you. The merchant calls this a Subscription & Save Subscription.
On the product page for an eligible item, Amazon shows two prices, the one-time purchase price and a reduced subscription and saver price. For example, my cost for a 40-ounce jar of Milk-Bone MaroSnacks dog food was $ 7.49 at the time of this writing. But if I agreed to retry deliveries, the price would drop to $ 7.12.
Note that you can change the delivery frequency for a Subscription & Save subscription at any time. You can also completely cancel one. Visit Amazon’s Subscribe & Save help page to learn how.
10. “Save for later” option
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Unlike many other online retailers, Amazon allows you to easily change your mind about an item at the checkout without running the risk of forgetting an item entirely: instead of deleting it from your shopping cart, you can save it as “For later Mark save “.
This will remove the item from your cart, but will ask Amazon to remember what you have saved and display the “Saved for Later” list the next time you check out.
This is how Amazon tracks some sales that the retailer would otherwise lose.
Disclosure: The information you read here is always objective. However, sometimes we get compensation for clicking links in our stories.